![]() It increases the CTRs by 73%.Whether you want to spearhead a way to express your emotions, lean on to the recent trends, or increase the click-through rates, page views, and engagement ratios, GIFs can be your ideal partner. Messages with visuals are perceived well by the users than plain texts. It can be shared easily across multiple platforms and among a wider audience.It conveys emotions better than texts or static images.It shows that you are up with the current trend and resonates well with the audience. ![]() Here are some of the reasons why you shouldn’t miss out on animated gifs: It not only appeals to the audience but keeps them engaged. More than static images, GIFs tend to do the job better. The stakes to grab and hold the attention of the audience is higher than ever. There is so much of a rat race that every business wants to win. Social media is the ultimate weapon that every marketer uses to build rapport with their audience. You can include one in your next email marketing campaign to delight your target audience and boost your Click Through Rate (CTR). Add a little motion to your Call-to-Action buttons (CTAs).Some of the best ways to use GIFs in your emails are to, Who are your buyer personas? From which demography are they from? What do they like the most? Try to find answers to these questions and include relevant GIFs in your emails. Include them in your email marketing campaigns to increase the open and conversion rate. Learn More Use them in your email marketing campaigns Check out the finest guide for how to flip an image in Photoshop. Their journey of persuasion and storytelling continues throughout the social media platforms, conveying all the right messages to their audience. Many established and evolving brands such as, Stuart Weitzman, manages to perfect the usage of GIFs on their website. They are a perfect mix to turn any ordinary brand story into an engaging way. ![]() GIFs are the mid-ground between a dreary text and overly complex videos. What better way to do that than adding animated GIFs to your branding strategy? You need a different approach to cut through all the noises and find a way to engage with your audience. Storytelling is an important part of brand building, especially when your target medium is social media. That’s the major reason why most brands are harnessing the power of GIFs to gravitate their audience towards their audience.Ĭheck out some of the ways you can use them to leverage your brand. With the pain and effort it takes to conceptualize, produce and edit a video, GIFs are the best replacements to shoot up user engagements. GIFs are not just entertaining elements that you can add to your posts to bring a happy smile to your audience’s face, they are a powerful tool to promote your brand. Unlike video files, they are easy to create and do a better job of striking an emotional chord with the audience. Invented by Steve Wilhite in 1987, GIFs are a hybrid between an image and a video. They are a string of images, pulled together frame by frame and given an animated effect. GIF stands for Graphics Interchange Format. ![]() If you haven’t leveraged GIFs to level up your marketing game yet, dig deep into this blog post to start making the most out of it. Whether it is a lighthearted Good Morning message from your favorite character or an interesting way to show off your brand, GIFs are a powerful form of visual communication. We know it’s a massive number! That’s how popular GIFs are today. Statistics say that over 2 million GIFs are downloaded by 250 million users from GIPHY, more than 36 million GIFs are shared via FaceBook messenger and about 70 million GIFs are sent via Whatsapp every day.
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